Before Montana: From Videos to U.S. Interest
Before our first Montana delivery, we were not a new company testing a product for the first time. In Türkiye, MasifEv (SolidCabin) was already a known wooden building manufacturer, with more than 300 completed wooden house (at that time) , cabin, and resort-style projects.
What was new was the U.S. market.
Our Turkish construction videos had started receiving English comments and questions, and some of our build footage was licensed by foreign media outlets. That attention led us to publish more English content. The videos created serious interest, but we quickly learned that video attention was not the same as buying confidence.
Even when people watched a full A-frame cabin assembly, many still found it hard to believe that a cabin kit could be built that quickly.